Brew Better. Learn Deeper.

Yumm Coffee

Privacy Policy

Thank you for visiting Yumm Coffee (“we,” “our,” or “us”). Your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.yummcoffee.com

By using this Site, you agree to the practices described below. If you do not agree, please discontinue use.

Who We Are

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Our website address is www.yummcoffee.com.
Yumm Coffee is an independent content platform for aspiring home baristas and curious coffee lovers, sharing tutorials, guides, and product recommendations.

Some links on this site are affiliate links, meaning we may earn a small commission (at no cost to you) if you make a purchase through them.

Information We Collect

We collect limited information to operate the site, respond to messages, and improve content.

Information You Provide

When you contact us, leave a comment, or subscribe (if applicable), we may collect:

  • Name
  • Email address
  • Any information you include in your message or comment

We use this data only to respond to you or manage spam prevention.

Automatically Collected Information

When you visit the Site, non-identifiable data may be collected automatically, including:

  • Browser and device information
  • IP address (anonymized where possible)
  • Pages visited and time spent
  • Referring website or search term

This helps us understand visitor behavior and improve performance.

Comments

If you leave a comment, we collect the information shown in the comment form, along with your IP address and browser user agent to help detect spam.
Your anonymized email hash may be shared with the Gravatar service to display your profile picture (see Automattic’s Privacy Policy).

After approval, your comment and avatar may be visible publicly.

Media Uploads

If you upload images (e.g., as part of a comment), please avoid uploading files that contain embedded location data (EXIF GPS). Visitors to the Site can download and extract this information from images.

Cookies

Cookies are small text files stored on your device that help the site function properly and collect analytics.

We use:

  • Essential cookies – for core site operation.
  • Analytics cookies – via Google Analytics, to track anonymized site usage.
  • Affiliate cookies – from Amazon Associates, to record when you click a product link and make a qualifying purchase.

You can disable cookies anytime through your browser settings.
If you leave a comment, you may choose to save your name, email, and website in cookies for convenience; these last up to one year.

Embedded Content from Other Websites

Articles may include embedded content (e.g., YouTube videos, Instagram posts, or images).
Embedded content behaves as if you visited the source site directly and may collect data, use cookies, or track interaction.
We recommend reviewing the privacy policies of those external sites before interacting with embedded media.

Affiliate Links and Advertising

Yumm Coffee participates in the Amazon Services LLC Associates Program, an affiliate advertising program that allows us to earn small commissions by linking to Amazon.com and related sites.

When you click an affiliate link:

  • A cookie may track your click and any qualifying purchases.
  • These cookies are managed by Amazon, not Yumm Coffee.
  • We never have access to your payment or account data.

Affiliate commissions support the operation of this website. You’re never required to use affiliate links.
See the Amazon Privacy Notice.

Who We Share Data With

We do not sell or rent your personal data. However, we rely on trusted third-party providers for secure site operation:

  • WordPress & Automattic – site platform and hosting
  • Google Analytics – site usage analytics
  • Amazon Associates – affiliate tracking
  • Akismet or similar services – spam and security detection

Visitor comments may be checked through an automated spam detection service.

How Long We Retain Data

  • Comments and their metadata are kept indefinitely to recognize follow-up comments automatically.
  • Contact form messages and emails are stored only as long as necessary to respond.
  • If user registration is ever enabled, profile data will be editable or deletable by the user and administrators.

Your Rights

If you have left comments or contacted us, you can request:

  • A copy of the personal data we hold about you
  • Correction or deletion of your data

To make a request, email thengyean@gmail.com

This excludes data we must retain for administrative, legal, or security purposes.
If you are in the EU/EEA or UK, you can also contact your local data protection authority.

Security

We use SSL encryption, secure hosting, and limited administrative access to protect your data.
While we take these precautions, no online service is completely secure, so you use this Site at your own discretion.

Children’s Privacy

This Site is intended for individuals aged 16 and older.
We do not knowingly collect data from minors. If you believe a child has submitted data, please contact us for removal.

External Links

Our articles often include links to third-party sites such as Amazon or YouTube.
We are not responsible for their content or data practices.
Please review those sites’ privacy policies before providing information.

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our operations, technology, or legal requirements.
Updates will appear on this page with a new “Last updated” date.

Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Brew Better. Learn Deeper.